There is no other place with people so kind and civilized, food so delicious and landscape so stunning.
We mostly think of the usual motivators when trying to get more people to attend our event. Have you considered your audience real motivators? What can you do about it? Maybe it is just me but I see the usual messages spreading across different media when I get an invitation to attend an event.
Sad call to actions i. Reserve your space now!!!! What has happened to our Marketing Flare? The truth is that in order to feel safer, we adopt the same approach of others who we think have been successful.
Needless to say this turns out to be a quite risky strategy. Firstly because we completely bypass our audience and what they are really looking for, secondly because we assume that if something has worked for someone else, it may well work for us.
Focus on the drives What really motivates people to go to an event? For once I want you to think about the inner drives.
There are things we will never say during a focus group or on your questionnaire. There are indeed universal reasons we attend events we are ashamed to admit.
In my experience running events, I've always focused on trying to leverage on motivators my guests would never mention and it's almost always been a success. So Let's have a look 1. I feel alone Despite we may think that event goers are sociable types, I am genuinely convinced of the opposite.
I am actually convinced that those who attend an event are shy and introverted and want to get to know more people, possibly like them.
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How do you capitalize? Make sure your social programme is rich and that you integrate with as many social networks as possible. Services such as Lanyrd or Plancast will tell you who is attending an event. Your shy guest will already feel at ease by discovering that like minded individuals are attending.
Somebody call that networking, I call it safety. I don't want to be at work One of the most recurrent reasons that drives event numbers up is whether you have given your attendees a chance to be a couple of hours or days off work, while being paid.
I know it is not a nice thing to say, but this is the harsh truth. Make sure to give on your communications enough reasons for your attendees to justify to their boss why it is important to go to your event. They will kill themselves to get it there and possibly will bring the boss along. We are all humans after all.
I want to drink, eat and party for free and in abundance Most people won't say so, but they are in for the free meal and party. That could be the only reason why they come in the first place.
There is no such thing as a free lunch. If you have worked your budget correctly that is the case, but you can make it look as it is.
Never save on drinks and food and make sure your parties are memorable. I know people that remember events just for the after-parties. I am broke In a business context, events are a good opportunity to find contacts and clients. Attendees tend to see events as their unique resource when they are not able to turn around business with advertising or traditional marketing communications.
Speed networking sessions or roundtables are a great way to give an opportunity to your guests to do business and make their suffered investment worth every penny.
Try also to give some discounts to new businesses, they need your help. My boss told me to go Kind of the vice-versa of item number 2.
Sometimes bosses force employees to attend events. They couldn't care less and they are overall bored. Try to establish who the bosses are in your target attendees and make sure you tell them how important it is to get their employees to come.
Possibly offer group discounts. Do not worry about the bored attendees, if you have taken care of item number 3, they will come again next year with a big smile on their faces.This is great for saving money for travel or for making student loan payments!
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