The network was established in The consultant would advertise "free parties", and then the teenagers would feel pressured to buy products.
These are external links and will open in a new window Close share panel Media playback is unsupported on your device Media captionBalmy days: The Body Shop story "A confused shop with a mish-mash of products with no emphasis on the fact that this is supposed to be a shop specialising in cruelty-free, fair trade toiletries and make-up," is Suzy Bourke's damning verdict on The Body Shop.
The year-old stage manager used to be a regular shopper at the High Street chain, but now she tends to go to Boots instead. And she's not alone. Its owner, cosmetics giant L'Oreal, wants to offload the High Street chain, which has been suffering slowing sales.
The Body Shop, founded by Dame Anita Roddick inwas a pioneer using natural ingredients for its beauty products when it started out. It initially thrived, expanding rapidly, and by the s was one of the most well-known brands on the High Street. I remember the chain fondly from my youth, when it seemed to be an exciting shop full of affordable, fun and exciting products.
Coloured animal soaps, banana shampoo, white musk perfume and strawberry shower gel were the height of s beauty chic as far as I was concerned. But by the early s, rivals had caught up, with firms such as Boots, for example, developing similar natural beauty ranges.
New challengers such as Lush also emerged, encroaching on The Body Shop's market share. Image copyright Jean Bourke Image caption "You never see a Body Shop busy any more, they always used to be packed," says Suzy Bourke The chain is still a sizeable High Street presence with more than 3, stores in 66 countries and employs 22, people, according to its website.
The Body Shop's results for show total sales were The sales were a tiny proportion of L'Oreal's overall Veteran retail analyst Richard Hyman argues that L'Oreal overpaid for the chain and has failed to add any value to it. You've got to have a very compelling retail proposition as opposed to a brand or product proposition.
They're constantly chasing their tail, having to work hard to attract people into a store," he says. When the deal was struck, founder Dame Anita - who died just a year later - was forced to reject claims that The Body Shop, known for its ethically sourced goods, was joining with "the enemy". There were concerns that some of the ingredients L'Oreal then used in its products had been tested on animals, while The Body Shop was publicly opposed to animal testing.
The French firm insisted the brand would complement its existing offering, giving it increased presence in the "masstige" sector - mass market combined with prestige. But Charlotte Pearce, an analyst at consultancy GlobalData Retail, believes the firm has "slightly lost its way" under L'Oreal's ownership.
It's not known as a brand which is innovative and new, and it's failed to keep up with market trends - contour sticks, kits and palettes were a strong trend inand these are nowhere to be seen in The Body Shop's range," she says. Nonetheless, Prof John Colley from Warwick Business School believes there will still be plenty of interest from private equity funds.
He expects the firm to be sold with its current separate management team, who he says are likely to have their own ideas for how to improve it. But anyone bidding will see a clear turnaround."A confused shop with a mish-mash of products with no emphasis on the fact that this is supposed to be a shop specialising in cruelty-free, fair trade toiletries and make-up," is Suzy Bourke's.
'Body Shop has had a very bad time in the UK but now it's on the up, thanks to [chief executive Peter] Saunders and [chairman Adrian] Bellamy,' says Richard Ratner, retail analyst at Seymour Pierce. Read this Business Research Paper and over 88, other research documents. Business and Environment Body Shop EXECUTIVE SUMMARY.
Our report was based on The Body Shop International, which is a PLC operating on a worldwide scale. The Body Shop is famous for creating a niche market sector for naturally inspired product which has generated over 69 million customer transaction through stores worldwide with the current range of products which offers more than products and accessories (The Body Shop Value Report ).4/4(8).
According to Jain et al. natural and ethical beauty brand (cosmetics producer) the term ‘Business Environment’ is composed of two words ‘Business’ and ‘Environment’.0 Introduction This assignment identifies the aims and objectives of ‘Body Shop’ and the influence of its stakeholders.
EXECUTIVE SUMMARY. Our report was based on The Body Shop International, which is a PLC operating on a worldwide scale. We chose to carry out this report on The Body Shop as it has a very interesting background; it was founded as a natural soap and lotions company whose cornerstone was to operate as a model of social responsibility with ethics in business.